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A successful landing page does only one thing – it persuades a targeted visitor to perform an action (a conversion).

Successful actions could be: subscribing to a newsletter, buying a product, entering a competition, following on Facebook, engaging in a survey and everything else in between.

There is an art to creating a successful landing page and in this talk we’ll outline the important parts that need to be included, what not to put on a landing page and some tools that will help you to start building them in your existing WordPress website.

Speaker: Wil Brown from Zero Point Development

Target Audience
The talk this month is aimed at a business audience. They do not require any advanced or development (coding) knowledge of WordPress.

Please give up your RSVP if you cannot attend so that somebody else can come along.

On the night…
6:00pm – Arrive, network with others & eat pizza (nom nom.. thanks WP Engine – yum!)
6:30pm – Welcome & presentations
7:45pm – General questions – don’t be afraid to ask anything – WordPress related of course 😛
8:00pm – Finish & carry on conversations at a nearby pub – P.J Gallagher’s (Downstairs in Criterion Hotel, 260 Pitt St Cnr Park Street, Sydney 2000)

Venue Sponsor
Academy Xi ( teaches short, practical and skill-specific courses for people who want to upskill or companies wanting to upgrade their capabilities in design, innovation and digital transformation. We’ve delivered a number of custom team training programs in HCD, Digital Transformation, Agile, Product Management, Virtual and Augmented Realities and, soon, Blockchain.

Pizza Sponsor
WP Engine ( are sponsoring pizza for the CBD meetups this year.

WP Engine is the world’s leading WordPress digital experience platform that gives companies of all sizes the agility, performance, intelligence, and integrations they need to drive their business forward faster. WP Engine’s combination of tech innovation and an award-winning team of WordPress experts are trusted by over 70,000 companies across 130 countries to provide counsel and support, helping brands create world-class digital experiences. Founded in 2010, WP Engine is headquartered in Austin, Texas, and has offices in San Francisco, California; San Antonio, Texas; London, England; Limerick, Ireland, and Brisbane, Australia.

What to bring
Yourself and lots of questions.

Important to know
You will need to sign in to the building using an email address. Academy Xi will not pass your email address to any other external company. This is our event host’s one condition in exchange for offering their event space to us for FREE.

Media from the events will be published to our social media channels upon presenter consent.

By attending you are giving us permission to include you in any photos or video recordings we make of the event and subsequent posting on social media sites.

Please review our Privacy Policy and our Code of Conduct

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